Core skills:
o Ability to contribute or to run a digital business;
o Ability to build a digital marketing strategy;
o Ability to upgrade traditional businesses with digital strategies.
Career opportunities: This Master intends to help students start a rewarding career with a large choice of positions and careers:
o Digital Marketer
o Social Media Strategist
o Web Analyst
o Digital Account Executive
o E-Business Developer
o E-Commerce Entrepreneur
o E-Marketing Developer
o Internet Marketer
o Digital Transformation Officer
Furthermore, thanks to the complete curriculum design of the Master in Management (MIM) concept, the Master in e-Business and Digital Marketing also enables students to:
- Master the principles and tools for managers of business units with up-to-date management topics in the real business environment with Core curriculum in Master 1
- Represent the management of focused business activities as an action (Strategic Marketing & 360° Digital, Supply Chain, Technical & Project Competences) and build a concrete view of the working environment, especially in the specific European business framework with Professional skills development (career management, professional experience) in Master 2
- Achieve intercultural and additional competences relying on students' original degree in sciences or engineering or students' intercultural experience and engagement.
8 reasons why this Master is the right choice for you:o Acquire theoretical and practical knowledge in e-business and digital marketing;
o Be able to develop a competitive digital marketing strategy;
o Understand the big picture of digital marketing but also acquire an operational expertise;
o Operate, create and improve the disrupted business through new-technology, social media marketing and communication;
o Learn by doing with a combination of theory, real business cases, live case studies through a hands-on approach;
o Participate in digital forums in Paris within the curriculum with inspiring teachers to melt into the concrete innovative business and marketing context;
o Study and practice skills in the international language of business: English, yet obtain additional French language and culture;
o Study in the center of Paris, close to one of the most important business hubs in the world.