B to B Markets & Buyer Behavior
Public Concerné
Master in Management MIM M2 group: Project Management & Business Plan and E-Business and Digital Marketing
Présence et réussite aux examens
Pour l'année universitaire 2023-2024 :
- Nombre d'inscrits : 21
- Taux de présence à l'évaluation : 100%
- Taux de réussite parmi les présents : 100%
Objectifs pédagogiques
This course aims to present and analyse the impact of digital on B to B strategies. Today with the turbulent markets, increased competition, distribution channels in flux, price pressures, etc ... it is critical to gain knowledge, tools and techniques to use of new technologies for business marketing and develop skills for C and B to B. This course will bring leading-edge thinking and practice for developing skills for business marketers.
Objectives:
1. To understand what is the B2B marketing and its component
2. To gain knowledge, tools, and techniques for business marketing and to develop skills especially for B to B business
3. To know how to activate concretely every component to reach its B2B objectives
Objectives:
1. To understand what is the B2B marketing and its component
2. To gain knowledge, tools, and techniques for business marketing and to develop skills especially for B to B business
3. To know how to activate concretely every component to reach its B2B objectives
Contenu de la formation
The following points will be covered during the course:
What is B to B marketing?
Identifying the target
Designing one's product
Choosing one's pricing strategy
Business Projects
How to use A.I. in B2B projects
Segmentation and Competitive strategies
Distribution channels
Brands and branding
Communication tools
What is B to B marketing?
Identifying the target
Designing one's product
Choosing one's pricing strategy
Business Projects
How to use A.I. in B2B projects
Segmentation and Competitive strategies
Distribution channels
Brands and branding
Communication tools
Description des modalités de validation
Final examination
Group presentations/mid-term exam
Professor's discretion
Group presentations/mid-term exam
Professor's discretion
En alternance ou en formation continue en journée :
Merci de consulter directement le secrétariat pédagogique de votre formation pour obtenir le planning.
En formation « à la carte Hors Temps de Travail », en présentiel, à distance ou hybride :
Voir les dates, les lieux d'enseignement et les modalités d'inscription sur les sites internet des centres régionaux qui proposent cette formation.
