Digital Marketing et Analytics
Public Concerné
Master in Management MIM M2 group: e-Business and Marketing
Objectifs pédagogiques
This course aims to present two main points. Digital tools to communicate and target customers and how to set up a digital marketing plan
This foundation course in digital marketing explores marketing principles within the components of the Web and social channels. It addresses the key foundations of current methodologies and tactics including the principles of search engine marketing.
Moreover, this course is a broad overview of everything digital and A.I. as it relates to marketing and advertising.
This foundation course in digital marketing explores marketing principles within the components of the Web and social channels. It addresses the key foundations of current methodologies and tactics including the principles of search engine marketing.
Moreover, this course is a broad overview of everything digital and A.I. as it relates to marketing and advertising.
Contenu de la formation
The following points will be covered during the course: Emailing, display, RTB, CRM, digital content, social media, search, marketing and communication plan, analytics
Description des modalités de validation
- Contrôle continu
- Examen final
En alternance ou en formation continue en journée :
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En formation « à la carte Hors Temps de Travail », en présentiel, à distance ou hybride :
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