International Corporate Strategy
Public Concerné
Master 2 in International Business and Corporate Development (MR13403A) or Master 2 in E-Business and Digital Marketing (MR11802A)
Présence et réussite aux examens
Pour l'année universitaire 2023-2024 :
- Nombre d'inscrits : 21
- Taux de présence à l'évaluation : 100%
- Taux de réussite parmi les présents : 100%
Objectifs pédagogiques
The course is dedicated to the understanding of the strategic conduct of an organization, through a survey of the concepts used in strategic management, together with the various tools and models used in any practical situations to solve complex management issues. This course will also develop students' knowledge and culture about international business practices in terms of growth, competition and value creation. Students will be asked to prepare short presentations of academic papers or case studies pertaining to the various themes and will present their work to the class, in order to develop their communication and argumentation skills.
Contenu de la formation
- What is strategy? Mission and objectives. Introduction to the strategic management process.
- Analyzing the environment / industry / competition structure
- Understanding internal capabilities
- Defining a choice of business strategy
- Building new business models, creating new frontiers
- Corporate strategy and diversification
- Focus on international Strategies
- Focus on Merger and Acquisition, Alliances and Partnerships
Description des modalités de validation
Individual and Group work, Class participation.
En alternance ou en formation continue en journée :
Merci de consulter directement le secrétariat pédagogique de votre formation pour obtenir le planning.
En formation « à la carte Hors Temps de Travail », en présentiel, à distance ou hybride :
Voir les dates, les lieux d'enseignement et les modalités d'inscription sur les sites internet des centres régionaux qui proposent cette formation.
