Marketing
Public Concerné
Master in Management M1 Group: Core curriculum
Objectifs pédagogiques
This course explores the key concepts and processes of marketing, from the perspective of the general manager, customer analysis (including customer behavior and market segmentation) and the basic principles of marketing strategy (involving product policy, pricing, communication, and channels of distribution). Issues of marketing in a digital world are also considered.
Contenu de la formation
- Conceptual foundations
- The Marketing Environment
- Customer Buying Behavior, customer acquisition and retention
- Value-based marketing
- Developing and Managing Products
- Pricing Concepts / Setting Prices
- Marketing in a digital world
- Marketing communications
- Distribution channels
Description des modalités de validation
- Contrôle continu
- Examen final
Prévisions d'ouverture
| Groupe | Semestre | Modalité | État d'ouverture | Date du premier cours | Lieux | ||
|---|---|---|---|---|---|---|---|
| USM310 | Marketing | 4 | Cours de Jour | - | - | - | - |
Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation
