Social Media and Search
Public Concerné
Master in Management MIM M2 group: e-Business and Marketing
Objectifs pédagogiques
This course aims to understand how to use social media & search engine marketing to increase audience. Today web advertising is not only "Owned" one (firms' website, firms mobile apps, SN official page) and "Payed" media (Search Engine Advertising) but need to include "Earned" media. A digital communication campaign is now and subtile interaction between what firms can manage and what they have to try to control / react.
Contenu de la formation
The following points will be covered during the course: SEO, SEM, search engines, social media, content management. Advertising strategies on different digital channels in order to offer real digital coverage.
Description des modalités de validation
- Contrôle continu
- Examen final
Prévisions d'ouverture
| Groupe | Semestre | Modalité | État d'ouverture | Date du premier cours | Lieux | ||
|---|---|---|---|---|---|---|---|
| USM30N | Social Media and Search | 4 | Cours de Jour | - | - | - | - |
Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation
