New Consumer Behavior
Public Concerné
Master in Management MIM M2 group: e-Business and Marketing
Objectifs pédagogiques
This course aims to understand major consumer trends and their impact on marketing and business.
The analysis of offline behaviors makes it possible to understand the expectations of users and the challenges of online services. The main behavior segmentation tools are presented for different economic sectors (tourism, bank, etc.)
Several points are addressed like Online purchase, phygital pathway, arbitration between physical and online choices.
The analysis of offline behaviors makes it possible to understand the expectations of users and the challenges of online services. The main behavior segmentation tools are presented for different economic sectors (tourism, bank, etc.)
Several points are addressed like Online purchase, phygital pathway, arbitration between physical and online choices.
Contenu de la formation
The following points will be covered during the course: segmentation tools
Evolution of hybrid behavior and user expectations
Evolution of hybrid behavior and user expectations
Description des modalités de validation
- Contrôle continu
- Examen final
Prévisions d'ouverture
| Groupe | Semestre | Modalité | État d'ouverture | Date du premier cours | Lieux | ||
|---|---|---|---|---|---|---|---|
| USM30K | New Consumer Behavior | 4 | Cours de Jour | - | - | - | - |
Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation
