A. From an idea to a feasibility studyThemes on idea generation, germination, preparation and incubation, feasibility study, realization and validation
1. Ideation and bench mark
- Ideation (origin, validation, structuration, value proposition)
- Bench mark (competitor direct and indirect, competitor profiles, offer differentiation,customer control)
2. Main investor criteria
- Offer attractivity (innovation, market expectation, differentiation, protection against competition)
- Market attractivity (market interest, access customers, growth potential, customer access offer)
- Team attractivity (market knowledge, expertise and experience, manager skills, project advancement)
3. Business Model Canvas
- Offer building (problem to be solved, value proposition, the clients, unfair advantages)
- Market organization (customer segmentation, sales channels, revenue stream)
- Company organization (resources, partners, activities)
B. From a Business Plan to seed financingThemes on the business model, the social impact and the financing opportunities
4. A market analysis for a business plan
- Define the main themes that a market analysis should cover (the market, the clients,competition and the environment)
- Explain the importance of product/service differentiation. Present the methods of analysis that may support your market study (SWOT, PESTEL)
- Explain how to create your client avatar
- Define the marketing mix and the 4 Ps.
5. The Financial Business Plan
- Define your business financing needs and identify the working capital needed to start a new small business
- Identify your financial sources (debt, equity, crowdfunding, savings, love money,...)
- Prepare a monthly 3-year sales forecast
- Prepare a cash flow statement (direct method)
- Prepare a 3-year income statement
- Define the sales break-even point and study the viability of the business model
6. Impact Analysis
- Define and measure social impact
- Explain how economic profitability is compatible with sustainable development.