Marketing Luxury Customer Experience
Public Concerné
- Bachelor's Degree holder or equivalent
- 3 years of professional experience
- Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800)
- This module is in the MBA study track: Fashion Management
L'avis des auditeurs
Les dernières réponses à l'enquête d'appréciation pour cet enseignement :
Objectifs pédagogiques
- To build identity, events, and relationships within the specific context of the luxury sector.
- To deploy a 360-degree digital communication strategy, incorporating the role of influence communication
- To design events that align with the brand image.
- To plan an event from A to Z, taking into account logistics, budget, and creative aspects.
- To explore the emotions and feelings experienced by a customer before, during, and after purchasing a luxury product, both online and offline.
- To define merchandising as a key player in this "customer journey," examining new in-store practices that reinvent the luxury brand experience at the point of sale.
- To explore new digital experiences and AI innovations offered by luxury brands.
Contenu de la formation
This module gains a comprehensive understanding of global distribution and new concepts for the development of luxury brands internationally.
Description des modalités de validation
- Contrôle continu
- Projet(s)
En alternance ou en formation continue en journée :
Merci de consulter directement le secrétariat pédagogique de votre formation pour obtenir le planning.
En formation « à la carte Hors Temps de Travail », en présentiel, à distance ou hybride :
Voir les dates, les lieux d'enseignement et les modalités d'inscription sur les sites internet des centres régionaux qui proposent cette formation.
