Managing the Fashion Environment
Public Concerné
- Bachelor's Degree holder or equivalent
- 3 years of professional experience
- Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800)
- This module is in the MBA study track: Fashion Management
Objectifs pédagogiques
- To provide a background and understanding of management/challenges of the Fashion and Creativity industry, linked to innovation
- To identify and analyse management strategies
- To assess and understand trends
Contenu de la formation
This module analyses the specificities of the international fashion market such as:
- Fashion and Space: a specific workshop to illustrate the links between a brand and it's retail space, including images and communication
- The brand heritage: memory as a creative process (en attente d'une phrase rédigée par l'intervenant)
- Marketing Strategies (based on Fashion Cases) to highlight the Marketing specificities in Fashion companies.
Description des modalités de validation
- Contrôle continu
- Projet(s)
Prévisions d'ouverture
| Groupe | Semestre | Modalité | État d'ouverture | Date du premier cours | Lieux | ||
|---|---|---|---|---|---|---|---|
| USII17 | Managing the Fashion Environment | 3 | Cours de Jour | - | - | - | - |
Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation
