B to B Marketing
Public Concerné
Master in Management MIM M2 group: Project Management & Business Plan and E-Business and Digital Marketing
Objectifs pédagogiques
This course aims to present and analyse the impact of digital on B to B strategies. Today with the turbulent markets, increased competition, distribution channels in flux, price pressures, etc ... it is critical to gain knowledge, tools and techniques to use of new technologies for business marketing and develop skills for C and B to B. This course will bring leading-edge thinking and practice for developing skills for business marketers. Objectives:
1. To understand what is the B2B marketing and its component
2. To gain knowledge, tools, and techniques for business marketing and to develop skills especially for B to B business
3. To know how to activate concretely every component to reach its B2B objectives
1. To understand what is the B2B marketing and its component
2. To gain knowledge, tools, and techniques for business marketing and to develop skills especially for B to B business
3. To know how to activate concretely every component to reach its B2B objectives
Contenu de la formation
The following points will be covered during the course:
What is B to B marketing?
What is B to B marketing?
- Identifying the target
- Designing one's product
- Choosing one's pricing strategy
- Business Projects
- Business Projects
- Segmentation and Competitive strategies
- Distribution channels
- Brands and branding
- Communication tools
Description des modalités de validation
Final examination
Group presentations/mid-term exam
Professor's discretion
Group presentations/mid-term exam
Professor's discretion
Prévisions d'ouverture
| Groupe | Semestre | Modalité | État d'ouverture | Date du premier cours | Lieux | ||
|---|---|---|---|---|---|---|---|
| US173A | B to B Marketing | 4 | Cours de Jour | - | - | - | - |
Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation
