Objectifs pédagogiques
The course deals with strategy for firms. Its content can actually be extended to other forms of organizations (not for profit, public bodies, hospitals, coops, etc.). The course aims at grasping the various ways to analyze the competitive position of a firm on its market to build a strategy, i.e. a path forward.
The intent is to help students develop some familiarity with complex strategic issues, step back and untangle complexity using analytical frameworks, concepts and tools to build and assess strategic options. This leads to selecting a viable path into the future and elaborating plans to deploy the strategy, allocating resources accordingly. This is about designing a business model and crafting a business plan.
Hence the course is primarily focused on strategic analysis: industry structure, market analysis, strategic segmentation, competitive dynamics and anticipation of potential moves from competitors, technology and regulatory changes, identification of key success factors, sources of competitive advantage, assessment of key resources and core organizational competence, business models and business plans.
Capacité et compétences acquises
At the end of the course, students are expected to:
1. Understand the theories and concepts presented during the course
2. Be able to use the concepts and tools discussed
3. Assess, document, synthesize and present a case